A good logo is what stands between you and the growth of your business. For the most part business owners spend a lot of time focusing on their marketing and not their logo design. When all of the marketing tactics don’t quite draw in the business they hoped for they begin to look at the name of the business and logo design as the underlying issue. Ensuring you have a well thought out design can save you time, money and help to solidify your business’ brand.

What Makes a Good Logo
Several elements must come together to form the perfect logo. The most important elements of the logo design focus on how your logo will be perceived rather than just the graphic design. For your logo design to be both effective and well-designed it has to be:

• Memorable
• Describable
• Effective whether it’s in color or black and white
• Scalable
• Relevant to your business

Some companies who have successfully integrated all of these aspects to create the perfect logo are:

• PBS
• Skype
• Twitter
• Android
• Apple

Note: You don’t have to have a separate logo from your company name. Companies such as Coca-Cola and T-Mobile have been very successful in combining their company name in their logo.

 
Focus on Marketing
Not only is a good design pleasing on the eye, but it can also be the deciding factor in whether a client comes to your business or your competitor’s. A well-designed logo incorporates many aspects of common sense and marketing. The logo should be relevant to your business and reflect the colors, size, and shapes that are appealing to customers. A good logo designer will have knowledge of these aspects, so you shouldn’t have to do too much homework on the marketing side of things.

 
Costs
A well-designed logo doesn’t have to break the bank. Depending on the graphic program used and the time it takes to create your design the prices vary wildly. The average cost of a professionally designed logo ranges between $250 and $1500;  whereas a generic design put together by a logo website may only set you back between $15 and $99. However – this will NOT have the 5 essential attributes of a great logo and it will not reflect the essence of your company.

To get an idea, try the logo design cost calculator.  Just remember to shop around before making a final purchase to ensure that you are getting the best deal for your logo design. You can use a site like DesignQuote to compare several designers at once, then hire the one you choose.

Note: If you have a design already created the cost of making the logo will be significantly lower than having to have one created by the designer.

Finding a Good Logo Designer
Before choosing a logo designer, check into their business. Are they attentive to your request?

Have you seen samples of their work? Do they have successful clients? These are questions that should be answered before making a deal to do business with them.